Google needs to buy Remember the Milk

posted on April 15th, 2008 by conmulligan
filed under Firefox, Google, Internet

Remember the Milk in Gmail

I’ll say it again: Google needs to buy Remember the Milk.

Remember the Milk is a task-management web-application. This may not sound like much, and rightly so, task-management applications are beyond ubiquitous, but it really is an exciting product that blows away many of the conventions associated with your average productivity application.

In particular, the RTM folks have spend a lot of time integrating their product with others, including three from Google (Gmail, Google Calendar and iGoogle; it also uses Google Gears for offline access and Google Maps for geo-tagging tasks). So, is Remember the Milk an obvious target for a Google acquisition? Clearly not, or they surely would have indicated something by now.

Nevertheless, this is an application that they should firmly set their sights on, particularly as they take the company into more corporate territory with Google Apps, where Remember the Milk could be really useful. The Gmail integration (achieved with the use of a GreaseMonkey-style Firefox plugin) should be enough to convince anyone; if RTM was available to everyone in Gmail’s sidebar I have no doubt the vast majority of users would find it useful. It’s a uniquely suitable place to locate such functionality: everyone views their email every day, a lot (like me) keep Gmail open for hours on end.

Come on Google, this is an easy one.

Random Posts

One Comment

  • cintra said on April 16th, 2008 at 8:02 am

    I agree with you 100%! Can’t understand why they are dragging their feet on this, unless RTM are holding out..