16 July

Antennagate

So, Apple will give out free bumpers to iPhone 4 owners, but only until the 30th of September, which strikes me as a cheeky but ultimately cost-effective way of dealing with the problem1. As expected, the New York Times article describing a second software fix was bogus. I was pleasantly surprised by the tone Jobs took, which was notably less combative and much more conciliatory than I expected. In fact, it was downright humble by Cupertino standards which should go along way to sowing some goodwill after the initial "quit holding it wrong" response. Overall, I think it was a very effective presentation by Jobs, and I expect the mania to cool dramatically over the weekend.


  1. I think there's a good chance Apple will continue to ship bumpers with new iPhones after September if they haven't come up with a better solution; Jobs seemed to suggest as much in the post-presentation Q&A.